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06.02.2014 | Campaign ďLetís talk about Cancer"
The Ministry of Health presents it to destroy myths about the disease

It’s a communication strategy from the Ministry of Health with the objective to highlight the problem through a web page and messages spread through the social networks.

In order to make visible a problem marked by the myths, the silence, the unawareness and the fear, for the first time in Argentina a communication campaign is launched from the public arena that, under the motto “Let’s talk about Cancer", invites to think, exchange, share and know more about a disease which can be prevented, diagnosed, treated and more often, cured.

It is an initiative that the Ministry of Health, in charge of Juan Manzur, presents in the framework of World Cancer Day, which is celebrated each 4th of February, and has as its main broadcasting channels the web page and social networks. The campaign was developed by the Secretariat of Public Communication of the Presidency, the Coordination of Public Information and Communication of the national health portfolio and the National Cancer Institute (INC). 

The active links are: 
Twitter Hashtag #HablemosDeCancer


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